Wifey Beauty is a luxury beauty, spa, wellness, support system and self-growth collective rooted in the belief that every woman is worthy of sacred care, illuminated self-expression, and limitless personal growth.

More than a salon, we are a sanctuary — a space where healing, beauty, and sisterhood coexist. Whether you’re a CEO, a caregiver, a new bride, a mother, recently divorced, single, healing from or managing illness, navigating heartbreak, or embracing your golden years — you’re beautiful and you belong here.

At Wifey Beauty, we don’t believe in one kind of beauty — we believe in your beauty. And we’re here to nurture, mentor, and elevate you to achieve your full potential — inside and out.

Born from the unique perspective of a woman navigating life at the intersection of military service, entrepreneurship, and executive leadership, Wifey Beauty is redefining what it means to build a beauty brand with purpose, power, and poise.

Our Story: From Military Officer’s Wife to Global Beauty CEO

Wifey Beauty was founded by a military officer’s spouse and businesswoman who understands the strength, adaptability, and self-reinvention it takes to thrive through transitions, relocations, and professional reinvention. As a Navy Officer’s wife, she traveled the world, balancing family life, service, legacy and corporate ambition—learning firsthand what resilience and self-care really look like.

That journey inspired her to create a beauty brand that reflects the strength and grace of women like her—empowered and interlocked network well connected women who lead at home, in boardrooms, and everywhere in between.

The Leadership Behind the Brand

Wifey Beauty is more than a brand—it’s backed by a team of elite executives, including leaders in private equity with Fortune 500 board experience, and decades of corporate management expertise. While we are proud to count a retired and decorated Commander in the U.S. Navy and a retired Lieutenant General of the U.S. Marine Corps among our senior advisors and co-founders, the brand is led by a woman who knows firsthand the power of feminine strength, resilience, and leadership.

Together, our team brings unmatched strategy, vision, and global operational excellence to a brand that puts women at the center of its mission.

Private Equity Backed & Globally Positioned

Wifey Beauty is a private equity–owned firm with a competitive edge: our leaders are actively employed at one of America’s top private equity firms, with oversight over multibillion-dollar portfolios and direct access to world-class talent, partnerships, and capital.

We also serve on multiple boards of directors, ensuring Wifey Beauty operates with the same financial discipline, strategic governance, and global foresight as the companies we invest in.

This elite foundation gives our brand the resources to scale quickly while maintaining luxury product quality, clean beauty compliance, and innovative R&D partnerships around the world.

Rooted in a Global Network

Our leadership network spans across some of the most strategic business and innovation hubs globally:

• San Diego, California — our base of operations and coastal R&D epicenter
• Washington D.C. & Northern Virginia — public-private partnerships, policy, and regulatory access
• Colorado — wellness capital for clean ingredient sourcing and sustainability
• United Kingdom & Switzerland — luxury retail collaborations and global logistics
• United Arab Emirates (UAE) — our emerging Middle Eastern beauty and influencer market

Wifey Beauty’s global positioning allows us to access premier talent, ingredients, and consumer insights across continents—ensuring that our products are as sophisticated and resilient as the women we serve.

Brand Values That Guide Us

• Empowerment – We create products for women who lead, manage, nurture, and build.
• Resilience – Inspired by the military officer and all—American high achiever lifestyle, built for women who thrive under pressure.
• Excellence – From boardroom to bedroom, our services and products are designed to perform.
• Community – A sisterhood of achievers, creators, and go-getters.
• Clean Beauty, Always – We never compromise on health, safety, or sustainability.

Women-Led. Mission-Driven. Globally Inspired.

Unlike traditional beauty brands, Wifey Beauty is shaped by real-world challenges: preparedness for the unstoppable forces of  technological advancement (Ai) and globalization, limitless self expansion adventure, career ambition, women owned profitable businesses, dating and marriage to highly successful and elite executive men, deployment schedules, international relocations, board meetings, investor briefings, school pick-ups, and product launches.

Our story resonates with military spouses, executives, entrepreneurs, and high-achieving women who are rewriting the rules for how beauty fits into their lives.

This is not fast beauty. This is strategic beauty.

Community & Philanthropy

We proudly support initiatives that uplift women everywhere especially in military communities, leadership training for underrepresented women in business, and mentorship for women in private equity and venture capital. We also partner with nonprofits focused on military spouse career transition programs, mental wellness, and entrepreneurship training.

A Brand Designed for the Woman Who Does It All

You wear many titles: wife, mom, investor, director, officer, entrepreneur, advisor, leader.

Wifey Beauty sees you. And we’re here to make your beauty routine as powerful and refined as your ambition.

Our services and products are for women who:

• Lead in life
• Show up confidently, even under pressure
• Believe in taking care of themselves while taking care of everything else

Call to Action: Join the Wifey Beauty Movement

Ready to experience beauty that evolves and performs like you do?

Join women who demand more from their beauty services and products — and their brands.

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Wifey Beauty | Luxury hair care. High-performance beauty.

Founded by a naturally beautiful, happily well married woman, passionate about helping other women to look and feel their most beautiful — and a woman who leads, serves, and empowers while championing the coveted, Wifey lifestyle.